John Maynard Keynes begins his magnum opus, The General Theory of Employment, Interest and Money by explaining why he has titled the book the “General…
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Reframing a macro and micro general theory of soccer
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Don't take event data at its word
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Slouching with mixed success toward a semi-coherent framework
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What the rise of xG contributed to theory and what it did not
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An exploration into how a football club can build a world class player recruitment process by borrowing from financial valuation theory
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Align your operations with the goalposts
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There's no right answer without the right question
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Enhance your soccer event data with an "expected possession value" model to breathe life into the raw accounting records
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Where the commercial and footballing planes of value intersect
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Leaving the numerator and going down below
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Step 1: Find some data and attach a unit of value
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